Fashion design, throughout history has turned to previous eras for inspiration. Vintage clothing retains and increases in value due to the fact that it is genuinely from a past era. In addition, authentic garments are made one at a time, with enough attention to detail to create an item that has long lasting value.[1]
Running from 27 to 31 January at the Stazione Leopolda in Florence, the 27th edition of Vintage Selection is the fair for clothing , accessories and design vintage objects.
Vintage Selection is held to coincide with Pitti Filati 78, with over 13000 visitors from Germany, Usa and Japan.[2]
To make this relationship even closer and more productive, the theme guiding the Vintage Selection 27 is “V Generation”, will inspire VVV Very Vintage Vision, an istallation-show , with concept and art direction by Angelo Figus, featuring a selection of icon outfits supplied by exhibitors at the show.[2]
Although there has always been an appreciation for the superior quality, fabric and design that is found in vintage clothing – the awareness, demand and acceptance of this has increased dramatically since the early 1990s.
This increase in interest is due in part to increased visibility, as vintage clothing was increasingly worn by top models and celebrities, Julia Roberts, Renée Zellweger, Chloë Sevigny, Tatiana Sorokko, Kate Moss, and Dita Von Teese. Popularity of period pieces set in the mid 20th century in television and film have also contributed to vintage’s popularity.
There has also been an increasing interest in environmental sustainability in terms of reusing, recycling and repairing rather than throwing things away. Sometimes vintage items are upcycled via changing the hemline or other features for a more contemporary look.[3][4]
[1] Wikipedia and Die Goldenen Jahre – Eine Zeitreise mit Collectif Clothing, Vintage Kleider
[2] Pitti Immagine Filati
[3] Wikipedia and MailOnline