“The speed of contemporary life compresses and mixes personal and generational time, taking in nostalgic references and experimentation, in a global action that goes beyond borders. In this way, Pitti Generation(s) will give an ironic, lightweight look at an era where age is increasingly more a mental attitude than a number, with mature men in jeans and Tees and youngsters with Victorian-style beards and a passion for vintage.”
says Agostino Poletto, vice-CEO of Pitti Immagine